We are so proud of our friend and manufacturing partner Dana Donofree founder and designer for AnaOno, a lingerie line designed for breast cancer patients. Taking center stage at NYFW for its third year, in partnership with non-profit Project #Cancerland benefiting Metavivor, all runway models sporting the AnaOno line are currently living with metastatic breast cancer (MBC).
In a recent press release through PR Newswire Dana explains:
"I founded AnaOno after my own diagnosis at 27. My body changed, my life changed, I thought cancer would be a blimp on the radar. But it isn't. Many of our models in years past, since the launch of AO in 2014, have lost their lives to metastatic breast cancer. They were living loudly and fully till their last days. This runway will change the way we see breast cancer, we will shine a light on those living with metastatic disease, and that our beauty, identity and sexuality will not be defined by our diagnosis. We are proud to dress these strong and empowered people once again at NYFW.”
Of the 1 in 8 women who will be diagnosed with breast cancer in their lifetime, 30% of those will have a recurrence of what is known as metastatic breast cancer, for which there is currently no cure. MBC is when the cancer spreads outside of the breast - usually to the brain, lungs, liver or bones. While the breast cancer spotlight typically highlights pink ribbons and products, MBC research and education is largely underfunded.
"This event with AnaOno is about acknowledging the lives of every MBC patient as they can live well in spite of their terminal diagnosis," said Beth Fairchild, President of METAvivor. No one dies from a lump in their breast. Breast cancer is not life threatening until the cancer spreads beyond the breast, and it's this advanced stage of breast cancer that receives the least amount of focus or research dollars, that is the message we're trying to hit home. On February 10th, we show the world that you can live a fulfilled life, not just with cancer, but in spite of cancer. For every model walking and everyone living their best life while facing this diagnosis, no matter the outcome, they've already won."
AnaOno designs intimate and loungewear solutions for those affected by breast cancer. After founder, Dana Donofree, discovered her lump at the age of 27, she was thrust into a world that was not built for her. After many excruciating visits to specialty stores, lingerie department, and the dreaded mastectomy shop, she knew she didn't have a choice but to take her fashion design experience and background and apply to those just like her. Today, AnaOno's designs support those with mastectomies, reconstructive surgeries, breast surgeries, and other chronic issues that cause pain and discomfort. The full collection is available on Gorgeousyoustyle.com
METAvivor is a 501(c)(3) non-profit organization founded by metastatic breast cancer (MBC) patients in 2009. In 2018, Project #Cancerland merged with METAvivor becoming an integral part of the overall mission. Cancerland will continue to operate as a media and outreach organization under the umbrella of METAvivor. The focus of the organization is to fund critical research that will lead to advances in treatment options, quality of life and survival for patients diagnosed with MBC. Since 2009, METAvivor has awarded 68 research grants totaling over $7 million.